Biz Tools One is leading the way for search engine marketing in Raleigh NC.

Not only do we have the top web designers, we also have search engine optimization specialists that are up-to-date in the search engine optimization world. Our search engine optimization specialists receive weekly updates from all of the top search engines and know all the tips and tricks to get your website included into the top rankings. 

We offer the following search engine optimization packages:

Start-Up Package (included with every website we build):

• We will add your title with select keywords
• We will submit your website to the top search engines
• We will add your keywords to your homepage
• Does your office staff have a little bit of too much free time? We will give you a worksheet on how to better your rankings on your staff’s time!

Optional Packages

Search Engine Package:

• We will set up an extensive reporting system for you to monitor measurements about your website visitors.
• We will add your website to the most frequently used local business listing map service on the Internet
• Our website programmers will add code to your website that will guarantee every authorized page on your website will be seen by the top search engines.

Key Word Tuning Package:

• We will reference your keywords against your competitor’s paid advertising and searched words.
• We will write you a list of suggested keywords
• We will rewrite your web page content according to your suggested keywords.

Link Package:

• We will link your website to the top general directories

Pay-Per-Click Package:

• We will set up pay-per-click accounts on any of the top engines you choose.

Search Engine Optimization Frequently Asked Questions

Answer: Here is a sample of what reports can tell you:

• How many visitors come to your website
• How many visitors are coming to your website for the first time
• Total number of web pages viewed
• The amount of time a visitor stayed on your website
• The percentage of visitors who left your website from the entry page
• Direct traffic coming to your site
• Who is referring your website
• What search engines visitors are using to reach your website
• What keywords are visitors using to find your website
• What geographical location your visitors are from

2. Why should my business website be added to a local business map listing? Can’t they just look my business up in the phone book?

Answer: In today’s modern world people want more information. They not only want an address and phone number to call, they want to see how the business is run, what it has to offer, what current customers have to say about it. Is it trustworthy?
You have to remember you have competition from many angles and you must take advantage of every opportunity to stay on top of the competition!

3. Why do I need programming code put in my website. Don’t the search engines see my website automatically?

Answer: Not necessarily. Search engines read certain web pages easily and others not as well. If you have a website with databases, videos, music, and other complex elements, the search engines may skip some or all of your pages. We will add code so no matter how your website is developed or what you want on your website it will be seen by the major search engines.

4. Why do I need all this work done for keywords? Can’t you just put the keywords and my competitor’s names in the code so when they search for my competitors they find me too?

Answer: You might have been able to do that 10 years ago but today search engines are a lot smarter! Search engines do not look for keywords in the code.  They look for it in the content of the website. Search engines will frown upon using your competitors’ names in your keywords if they have no relevance to your website.

5. Why do I need to link to directories?

Answer: Search engines favor websites that have lots of other web sites linking to them. It shows the search engines you must be important if you have other websites linking to you.

6. Why should I have to pay to be on the search engines?

Answer: You don’t have to pay to be on the search engines but your chances to be at the top are a lot greater, even with a small monthly budget. You must look at what your competition is doing. Are they using paid advertising? Some industries are so competitive that using pay-per-click would not be an option but a necessity.